'Easybreath' Makes Snorkeling Seem as Peaceful as Breathing Above Water

By: Erica Francis - Jul 27, 2016
References: tribord & adweek
The new Tribord 'Easybreath' commercial captures the essence of what it would be like to experience life on both land and water, perhaps like a mermaid would. The 60-second spot shows the parallels between earth and sea through artistic clips and edits.

Several of the scenes show life and activity underwater and transitions into similar visuals on land. Other frames show the sky up above reflected onto the ocean, as if the viewer is seeing two mirrored images. Every so often, visuals of a solitary man who's swimming in the ocean appears. The commercial ends with two swimmers finally emerging from the water and lifting the Easybreath snorkeling mask off their faces to take in the air while the words "breathe underwater as you do on land" flash across the screen.

The ad is sure to captivate and allure its audience. It would make most consumers want to jump in the ocean to feel the peaceful and magical environment created in the ad, which seems to only be possible with Easybreath.