The Easter Egg Packaging for 'EGGOISM' Proves That Less is More

By: Laura McQuarrie - Mar 24, 2017
References: luminous.gr & packagingoftheworld
Because most store-bought chocolate eggs must be protected from melting and breaking before they safely arrive in the hands of a consumer, most Easter egg packaging designs involve a copious amount of paper and plastic. This refreshing design for 'EGGOISM' from the Luminous Design Group adopts a much more minimalist approach for its packaging solution.

What makes this unique frame-style packaging system a standout is that the designers specifically created the structure to look like the silhouette of a chicken, with the precious chocolate Easter egg nestled at its center.

The artful and shapely Easter egg packaging for the EGGOISM chocolate egg could even potentially double as a sophisticated piece of decor for the spring season leading up to the holiday.