Putting on your headphones and cranking up the music can be isolating, but East London Pubs are turning this idea on its head. With the help of the Ogilvy London agency, local pubs created tables that play music.
The project is called 'You Need To Hear This,' but the tables are really something you need to see. The tables have gorgeous carved typographic treatments on their surfaces, inviting patrons to plug in the jacks from their earbuds and headphones directly into the table.
In addition to bringing traffic to East London Pubs, this campaign also promotes Philips' new urban headphones. This idea helps people gather around a table and share their love of music one of their favorite hangouts.
Stats for Music-Playing Typographic Tables
Trending: Older & Mild
Research: 452 clicks in 150 w
Interest: > 3 minutes
Concept: East London Pubs
Related: 72 examples / 55 photos
Segment: Males, 18-35
Comparison Set: 26 similar articles, including: musical building block characters, music-playing paper, and found wood instruments.
Music-Playing Typographic Tables
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