'Earls.67' Helps Earls Experiment with Layouts, Menus and More

By: Laura McQuarrie - Jul 15, 2016
References: earls67 & marketingmag
Earls is an upscale casual dining restaurant chain that's now using a prototype restaurant in Calgary called 'Earls.67' in order to test out the many ways it might enhance the restaurant experience.

A few of the experiments that are ongoing at Earls.67 include conscious sourcing, a minimum 16% hospitality charge that replaces tipping, plus a build-your-own meal menus. Items on the menu are served in smaller portions that allow patrons to sample both healthy and indulgent offerings in a guilt-free format. Menu items are also clearly marked with terms like Gluten Aware, Vegetarian and Ocean Friend, a term that means an item has been recommended by the Vancouver Aquarium.

The size of this Vancouver-based chain has always prevented it from testing out new ideas quickly, but this prototype restaurant makes it possible for action to be taken at a much more rapid pace.