3M's Earplug Packaging Takes the Shape of a Pill Bottle

By: Laura McQuarrie - Nov 10, 2014
References: solutions.3m & thedieline
This earplug packaging design for 3M's Solar Earplugs features a design that suggests the healing, protective properties of the product. The noise-cancelling earplugs are designed for those who are constantly exposed to loud sounds and this is translated into a bottle that looks like a pill box.

On top of this, the Scholz & Friends Berlin GmbH creative agency added a detail on the cap of the bottle that makes it seem as though you are turning down the volume as you open the cap on the bottle. Although the cubed bottle can be set down nearly any which way, the text on the bottle is legible no matter if the bottle is placed on its side or standing upright.