EA's 'Sin to Win' Promo for Dante's Inferno' Crosses the Line
EA's 'Sin to Win' Comic-Con contest for 'Dante's Inferno' was meant to be a viral Twitter promotional tool, but detractors say that the contest crosses the line between edgy tongue-in-cheek fun and sexual harassment.
To participate in EA's 'Sin to Win' contest for 'Dante's Inferno,' Comic-Con attendees were encouraged to take photos with booth babes and post them on Twitter to @danteteam with the hashtag #lust. That's not the issue, though; it's the way the promo was worded. On the actual promo, which you can see above, participants are directed to "Commit acts of lust," which many allege is a recipe for disaster and a move that objectifies women.
Those against EA's 'Sin to Win' Comic-Con contest for 'Dante's Inferno' have voiced their disapproval using the hashtag #eafail. You can see screenshots of some of the responses above. What do you think? Does EA's promo sink or swim in your book?
To participate in EA's 'Sin to Win' contest for 'Dante's Inferno,' Comic-Con attendees were encouraged to take photos with booth babes and post them on Twitter to @danteteam with the hashtag #lust. That's not the issue, though; it's the way the promo was worded. On the actual promo, which you can see above, participants are directed to "Commit acts of lust," which many allege is a recipe for disaster and a move that objectifies women.
Those against EA's 'Sin to Win' Comic-Con contest for 'Dante's Inferno' have voiced their disapproval using the hashtag #eafail. You can see screenshots of some of the responses above. What do you think? Does EA's promo sink or swim in your book?
