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EA's 'Sin to Win' Promo for "Dante's Inferno' Crosses the Line

By: Marissa Brassfield - Published: • References: sintowin.me & mashable
EA's 'Sin to Win' Comic-Con contest for 'Dante's Inferno' was meant to be a viral Twitter promotional tool, but detractors say that the contest crosses the line between edgy tongue-in-cheek fun and sexual harassment.

To participate in EA's 'Sin to Win' contest for 'Dante's Inferno,' Comic-Con attendees were encouraged to take photos with booth babes and post them on Twitter to @danteteam with the hashtag #lust. That's not the issue, though; it's the way the promo was worded. On the actual promo, which you can see above, participants are directed to "Commit acts of lust," which many allege is a recipe for disaster and a move that objectifies women.

Those against EA's 'Sin to Win' Comic-Con contest for 'Dante's Inferno' have voiced their disapproval using the hashtag #eafail. You can see screenshots of some of the responses above. What do you think? Does EA's promo sink or swim in your book? Stats for Comic-Con Contest Fails Trending: Older & Mild
Traction: 5,715 clicks in 270 w
Interest: 4 minutes
Concept: Comic-Con Contest Fails
Related: 81 examples / 62 photos
Segment: Males, 12-35
Comparison Set: 30 similar articles, including: twitter shaming, 60 viral failures, and internet memevertising.