EA's 'Sin to Win' Promo for "Dante's Inferno' Crosses the Line
Marissa Brassfield — July 25, 2009 — Pop Culture
References: sintowin.me & mashable
EA's 'Sin to Win' Comic-Con contest for 'Dante's Inferno' was meant to be a viral Twitter promotional tool, but detractors say that the contest crosses the line between edgy tongue-in-cheek fun and sexual harassment.
To participate in EA's 'Sin to Win' contest for 'Dante's Inferno,' Comic-Con attendees were encouraged to take photos with booth babes and post them on Twitter to @danteteam with the hashtag #lust. That's not the issue, though; it's the way the promo was worded. On the actual promo, which you can see above, participants are directed to "Commit acts of lust," which many allege is a recipe for disaster and a move that objectifies women.
Those against EA's 'Sin to Win' Comic-Con contest for 'Dante's Inferno' have voiced their disapproval using the hashtag #eafail. You can see screenshots of some of the responses above. What do you think? Does EA's promo sink or swim in your book?
To participate in EA's 'Sin to Win' contest for 'Dante's Inferno,' Comic-Con attendees were encouraged to take photos with booth babes and post them on Twitter to @danteteam with the hashtag #lust. That's not the issue, though; it's the way the promo was worded. On the actual promo, which you can see above, participants are directed to "Commit acts of lust," which many allege is a recipe for disaster and a move that objectifies women.
Those against EA's 'Sin to Win' Comic-Con contest for 'Dante's Inferno' have voiced their disapproval using the hashtag #eafail. You can see screenshots of some of the responses above. What do you think? Does EA's promo sink or swim in your book?
Trend Themes
1. Controversial Promotions - EA's 'Sin to Win' contest sparks controversy for crossing the line between edgy fun and sexual harassment.
2. Social Media Marketing - Promotional campaigns using Twitter hashtags and viral strategies are becoming increasingly popular.
3. Gender Representation - The objectification of women in promotional events and gaming industry is causing backlash and criticisms.
Industry Implications
1. Gaming - The gaming industry faces opportunities to reconsider promotional strategies and address concerns of objectification.
2. Marketing - Marketing professionals can explore the use of social media and viral campaigns to engage audiences.
3. Media and Entertainment - The media and entertainment industry needs to address issues of gender representation and potentially implement guidelines for promotional events.
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