The E. Marinella Campaign Centers Around Delicious Fashion for Men

By: Meghan Young - Published: Sep 18, 2012 • References: foolbite & ibelieveinadv
The E. Marinella campaign shows just how delectably dapper the neckties by this Italian company really are. Shaped like delicious food and drinks such as cups of cafe lattes and croissants, the images of the neckties are paired with the tag line, "Since 1914, the taste of elegance."

Conceived and executed by Foolbite, an ad agency based in Monza, Italy, the E. Marinella campaign does more than show how tasty these neckties are. Each print ad corresponds to a city that the label is based in, with the 'food' symbolizing the culture of that metropolis. For instance, Lugano is complemented by a necktie chocolate bar while Tokyo is represented by necktie sushi and London by a cup of tea.

The E. Marinella campaign was art directed by Paolo Guidobono and Michele Sartori. Stats for Delectably Dapper Necktie Ads Trending: Older & Mild
Research: 2,655 clicks in 192 w
Interest: 1.8 minutes
Concept: E. Marinella Campaign
Related: 40 examples / 31 photos
Segment: Males, 18-55+
Comparison Set: 15 similar articles, including: food-shaped animal ads, warped face ads, and fairy tale polish ads.