This E-Lite ad features two scantily dressed models enjoying a cigarette in bed. The commercial is filled with awkward moments and slow motion exhales. Though the ad may not necessarily increase sales, it is definitely a commercial that's interesting to watch.
Implications - But that hasn't prevented the World Health Organization from chiming in and stating that so-called "eletronic cigarettes" are not only ineffective, but they may be poisonous. Throw all your biases and prejudices out the door, though, and enjoy this inventive commercial.