Electronic cigarettes are a recent new alternative that hopes to differ people from the harmful effects of cigarettes. The featured E-Lite ad is a provocative approach to this matter from the UK manufacturer.
This E-Lite ad features two scantily dressed models enjoying a cigarette in bed. The commercial is filled with awkward moments and slow motion exhales. Though the ad may not necessarily increase sales, it is definitely a commercial that's interesting to watch.
Implications - But that hasn't prevented the World Health Organization from chiming in and stating that so-called "eletronic cigarettes" are not only ineffective, but they may be poisonous.
Throw all your biases and prejudices out the door, though, and enjoy this inventive commercial.
Stats for Awkward Cigarette Commercials
Trending: Older & Average
Research: 4,190 clicks in 276 w
Interest: > 3 minutes
Concept: E-Lites Ad
Related: 70 examples / 54 photos
Segment: Males, 12-55
Comparison Set: 26 similar articles, including: 70 strong anti-smoking campaigns, spoiled princess celebrities, and tobacco-smoked tresses.
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