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Footwear-Inspired Tire Concepts

The 'DynaSync' Concept Tire Uses Treads Based on Hiking Shoes

— August 11, 2016 — Autos
Since one of the biggest benefits of hiking over driving is being able to traverse terrain that no car could handle, the DynaSync concept tire's tread is directly influenced by hiking footwear. A collaboration between Hankook Tires and Vibram, an Italian outsole manufacturer, the concept tires offer versatility in both appearance and functionality.

In terms of function, the DynaSync concept tire should improve vehicles' ability to travel over rough terrain. Further, the tessellating hexagonal pattern between the treads is meant to prevent "punctures due to gravel or stone," according to Hankook. For appearance, the tires come in multiple color compounds, allowing for a more personalized driving experience.

Beyond the DynaSync concept, the collaboration between Hankook and Vibram led to another concept tire: the DynaMix. Both of the tire concepts received 2016 Red Dot Design Awards.
Trend Themes
1. Hiking-inspired Tire Treads - There is an opportunity for tire manufacturers to collaborate with outdoor gear companies to create unique and durable tread patterns for all-terrain vehicles.
2. Personalized Tire Color Compounds - There is an opportunity for tire manufacturers to offer customizable color options for consumers, allowing for a more personalized driving experience.
3. Tread Technology to Prevent Punctures - There is an opportunity for tire manufacturers to invest in new technology to prevent punctures caused by gravel or stone, improving the reliability and safety of vehicle tires.
Industry Implications
1. Automotive - Automotive companies could partner with tire manufacturers to offer all-terrain vehicles with durable and puncture-resistant tire treads.
2. Outdoor Gear - Outdoor gear companies could partner with tire manufacturers to develop unique and rugged tire tread designs suitable for off-road driving and outdoor exploration.
3. Customization - Customization companies could partner with tire manufacturers to offer personalized tire color options, giving consumers a more customizable driving experience.
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