The Duvan Shopping Mall Campaign Offers a Season Report for Spring

By: Meghan Young - Published: Apr 16, 2013 • References: & ibelieveinadv
The images used for the Duvan Shopping Mall campaign look like the outtakes of a typical fashion photoshoot. Both models have been captured in mid-sneeze. Nevertheless, they are also holding onto a box of allergy medication. Providing a season report for spring, the campaign illustrates that there is more to this shopping center than clothes.

Conceived and executed by ORD&BILD, an ad agency based in Sweden, the Duvan Shopping Mall campaign plays on the common ailment people suffer during this particular change of season. Shot against pastel backdrops and wearing equally bright and happy colors, the looks really do complement the actions.

In general, the Duvan Shopping Mall campaign promotes the variety of stores that can be found in the center. Stats for Sneezing Fashion Ad Spoofs Trending: Older & Mild
Research: 2,562 clicks in 161 w
Interest: 1.7 minutes
Concept: Duvan Shopping Mall Campaign
Related: 47 examples / 36 photos
Segment: Neutral, 18-55
Comparison Set: 17 similar articles, including: childhood imagination ads, fabric food ads, and unintentionally censored centerfolds.