A Dutch Commercial Sheds Humor on a Serious Subject

By: Tawanda Johnson - Published: • References: shithappens.nl & adweek.blogs
A new Dutch commercial reminding teens how dangerous it is to play with fireworks is disturbingly comical. There is a vary obvious attempt at making a serious subject funny and I have to say that they did a pretty good job. 

The spot involves some young men playing with fireworks. One is severely injured and ends up in the hospital needing facial reconstruction. The surgeon is able to salvage only part of his face and is forced to be creative with the rest.  Stats for Bummed Face Ads Trending: Older & Warm
Traction: 5,017 clicks in 252 w
Interest: > 3 minutes
Concept: Bummed Face Ads
Related: 52 examples / 40 photos
Segment: Neutral, 18-35
Comparison Set: 19 similar articles, including: aggressive advertising, 50 cheeky creations, and butt-faced campaigns.