The 'Durex Jeans' Line Has Sleek Packaging to Slide into Pockets with Ease
Riley von Niessen — March 28, 2017 — Marketing
Just a short while ago, Durex India released a teaser commercial that promoted 'Durex Jeans,' which caused many to believe that the beloved condom brand was going to try its hand at fashion.
Following the teaser that starred Bollywood actor Ranveer Singh, the brand released a longer ad that provided a little more clarity. Rather than denim pants, Durex Jeans refers to a new line of condoms that comes in sleek packages, so that they can be discreetly hidden into even the tightest of pockets.
Each package contains two condoms, which are "straight walled for a closer fit." With Durex Jeans, the brand makes preparation easier for consumers -- helping those engaging in intimate acts to stay safe while they do so.
Following the teaser that starred Bollywood actor Ranveer Singh, the brand released a longer ad that provided a little more clarity. Rather than denim pants, Durex Jeans refers to a new line of condoms that comes in sleek packages, so that they can be discreetly hidden into even the tightest of pockets.
Each package contains two condoms, which are "straight walled for a closer fit." With Durex Jeans, the brand makes preparation easier for consumers -- helping those engaging in intimate acts to stay safe while they do so.
Trend Themes
1. Discreet Packaging - There is a growing trend in the condom industry towards discreet packaging to provide convenience and privacy for consumers.
2. Fashion-inspired Products - The release of 'Durex Jeans' condoms reflects a trend of fashion-inspired products branching into different industries.
3. Improved Fit - The trend towards condoms with a closer fit aims to provide a better and more comfortable experience for consumers.
Industry Implications
1. Condom Industry - The condom industry can explore new opportunities by focusing on discreet packaging and fashion-inspired products.
2. Fashion Industry - The fashion industry can create innovative products by collaborating with other industries, such as creating fashion-inspired condom packaging.
3. Healthcare Industry - The healthcare industry can benefit from the trend of improved fit in condoms by developing technologically advanced options to ensure consumer safety and comfort.
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