When Nancy Taing took up this project as a student of the Cornish College of the Arts, her Durex Banana packaging became a unique means to market this sort of contraceptive. The designer took note that most condom manufacturers are content to sell the product as it is, but here an attempt was made to give the awkward purchase a bit of personality.
The tropical yellow fruit was selected as a marketing character -- a perfect choice which references the male body part in a way that is frequently used in crude popular culture. The cardboard box itself was molded into the shape of the food, and asks to be opened as one would peel it. A frisky looking monkey is printed onto Durex Banana packaging as well, which contains a row of condoms wrapped individually in circular seals.
Stats for Fruity Prophylactic Branding
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Research: 18,729 clicks in 235 w
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Concept: Durex Banana Packaging
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Segment: Males, 12-35
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Fruity Prophylactic Branding
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