Superstar

These Duracell Battery Ads Tell Lengthy Stories with Battery-Shaped Text

By: Laura McQuarrie - Published: Jun 26, 2014 • References: duracell and coloribus
These Duracell battery ads are pretty text-heavy and feature long-winded stories that center around the devices that batteries help to power, including toy trains, cameras and remote controls. Each of the ads is formatted in exactly the same way to look just like the color and shape of a Duracell battery, complete with a positive and a white negative sign that later interrupts the black block of text.

Even without reading the extremely long stories, it's a clever way to suggest the power and longevity that the small batteries use to fuel these devices, as well as the stories, since they seem to go on and on. The text-based ads for Duracell were developed by the Grey agency in India.