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These Ads for Duracell Batteries Show the Power of One Battery

By: Laura McQuarrie - Published: • References: duracell & coloribus
These print ads for Duracell batteries show tons of battery-powered items being assembled like Transformers robots. The playful illustrations are made to look like technical drawings, showing all of the different kinds of electronic devices that can be powered with a battery, including everything from radios to remote controls, speakers and cameras.

As a whole, the battery-powered electronics come together to form giant mechanized robots, helicopters and cars, showing that the impressive amount of power that's packed into just one little Duracell battery. As the ads note, more energy also equals more lives and some seriously impressive creations. The release of the fun and imaginative ads by Peru's Publicis Peru agency are quite timely too, since Transformers: Age of Extinction just came out. Stats for Electronic Assembly Battery Ads Trending: This Quarter & Warm
Traction: 474 clicks in 12 w
Interest: 0.5 minutes
Concept: "duracell Batteries"
Related: 57 examples / 44 photos
Segment: Males, 12-35
Comparison Set: 21 similar articles, including: fun battery packs, creepy toy comeback ads, and wireless phone-charging accessories.