DUO Condoms Takes a Visual Approach to Its Branding Strategy

By: Vasiliki Marapas - May 2, 2015
References: mousegraphics.gr & thedieline
Creative design agency mousegraphics was tasked with redesigning the branding for DUO condoms, and what they came up with was a much more vibrant, visual identity that would appeal to a broader audience.

Emojis have revolutionized the landscape of communication; some say for the worst, others say for the better. Either way, you can't really argue that there is a much more visual language in use today, one that is easily comprehensible for people of all cultures and backgrounds.

Colorful, yet minimal, designs punctuate the dark backgrounds of the new packaging, keeping things simple and straightforward. Each circular design is simple and intuitive, with a vaguely 70s vibe, perhaps recalling the free-spirited decade of sexual revolution.