The Dunkin' Donuts Spotify Deal Appeals to Young Consumers

By: Jana Pijak - Aug 17, 2015
References: adweek
The recent Dunkin' Donuts Spotify partnership blends tasty treats with some of the music industry's hottest beats. The partnership is part of the brand's latest initiative, called the 'DD Summer Soundtrack.' The project aims to enhance Dunkin' Donuts social media presence while promoting a concert series that the company is sponsoring. This initiative is geared towards Gen-Z and millennial consumers and has also been promoted on social media platforms like Instagram, YouTube and Snapchat.

In addition to the recent Dunkin' Donuts Spotify partnership, the snack brand has also teamed up with live-streaming social media site Periscope and aims to "cover all bases" when it comes to the promotion of its music event that will comprise of five immersive concerts.