Dunkin' Donuts released this images series of architectural cups being constructed to promote the opening of 14 new stores locations in Phoenix, Arizona. The three-part series tracks the progress of the building, with text reading, "Rebuilding," "Almost There" and the final one, with the lid slightly off reading, "Now Open."
The computer graphics have a really neat three-dimensional effect, giving viewers the feel they can look inside the architectural structures being built, thereby evoking curiosity as to the interiors of the new stores.
The ads, created for the American donut chain by Hill Holliday, Boston, USA, are surprising to some as they depict coffee cups and not the pastries the stores are named after.
This goes to show that Dunkin' Donuts is trying to capitalize on the growing global coffee culture. See more coffee innovations below:
Stats for Ads to Coincide With Construction Progress
Trending: Older & Chilly
Research: 3,730 clicks in 408 w
Interest: 4 minutes
Concept: Ads To Coincide With Construction Progress
Related: 55 examples / 42 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: digital makeup pens, drone detection devices, and whipped garlic mousse.
Ads to Coincide With Construction Progress
More Stats +/-
Drone Detection Devices
Digital Makeup Pens
Whipped Garlic Mousse
Retailer Photography Booths