The Dunkin' Donuts Black Card is Reserved for Special Customers

By: Katherine Pendrill - Aug 19, 2016
References: eater
For those who consider coffee and donuts a major part of their diet, the Dunkin' Donuts Black Card may be the best way to get the most of out of those daily coffee shop purchases. While not part of the chain's formal loyalty program, the exclusive card demonstrates the chain's appreciation for its most valuable customers.

The Dunkin' Donuts Black Card is an exclusive loyalty card that has only been given out to select customers. As the chain explains, the card is "a personalized, rechargeable gift card that Dunkin’ Donuts occasionally sends to guests as a token of appreciation." In addition to its sleek black design, the card also comes pre-loaded with $10 as a special gift to the customer.

The Dunkin' Donuts Black Card is indicative of a larger shift towards more personalized loyalty programs for frequent customers.