Be it Valentine's day, birthday or any occasion, any man would be drooling over these Dunhill cuff links. Encrusted with 220 diamonds and designed after traditional gas lanterns that were once all over the streets of London, the 'London Lantern' cuff links are historical and pricey.
These Dunhill cuff links will cost you $11,800, but who is counting when 18ct pink gold looks this good?
Implications - Despite the recent downturn of the economy, there are is still a firm segment of the population who display a staunch loyalty to expensive and high-quality products. Corporations can appeal to this special demographic by creating luxury products culled from the finest sources.
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Segment: Males, 18-55+
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