Duncan Shotton's ‘POP-UP A TREE SHOP' Sells Products from Up High

By: Alexander Lam - Published: May 24, 2013 • References: dshott.bigcartel & designtaxi
Instead of opening a shop at ground level, designer Duncan Shotton decided to open his pop-up shop in a tree and name it ‘POP-UP A TREE SHOP.’ Originally only an online retailer, Shotton decided to venture into the real world. Tied to pieces of string suspended from a wooden pole, Shotton's products dangled in front of passing pedestrians.

The ‘POP-UP A TREE SHOP' was set up at Harajuku in Tokyo. Shotton ran his sky-high retail location until it began to rain. In the process, he greeted fans and customers while holding up signs to drive traffic towards his online presence. A Facebook sign promoting Shotton's social media page was held up along with a placard with the link to his online storefront. Stats for Treehouse Pop-Up Shops Trending: Older & Mild
Research: 4,888 clicks in 157 w
Interest: 1.7 minutes
Concept: Duncan Shotton
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Segment: Neutral, 18-35
Comparison Set: 24 similar articles, including: pumpkin-inspired pop-up shops, giant luggage pop-up shops, and digital pop-up shops.