This powerful ad lets people know dumping sewage is a crime. The print advertisement was designed and conceived by Brazil-based ad agency Marcca Comunicação for Limpa Lagoa.
By comparing a gun to a pipe dumping sewage into a body of water, the ad uses bold imagery to get its point across. The copy reads 'Dumping sewage in lagoons is a crime.' It also makes people aware of an event on May 31 that brought people together to reflect on the effects of environmental degradation. It includes a call to action in Portuguese as well.
The ad was published in May 2014 and was the result of a creative collaboration between creative director João Claudio Lins, art directors João Cavalcante, Amanda Kumm, David Sousa and copywriter Guilherme Carvalho.
Stats for Crime Comparing Ads
Trending: Older & Warm
Research: 1,145 clicks in 99 w
Interest: 0.5 minutes
Concept: Dumping Sewage
Related: 52 examples / 40 photos
Segment: Males, 18-55
Comparison Set: 19 similar articles, including: self-sustaining sewage systems, sewage-powered suvs, and water-purifying mushrooms.
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