A Gun-Toting Brazilian Ad Warns People About Dumping Sewage in Lagoons

By: Alyson Wyers - Published: Jun 7, 2014 • References: facebook & adsoftheworld
This powerful ad lets people know dumping sewage is a crime. The print advertisement was designed and conceived by Brazil-based ad agency Marcca Comunicação for Limpa Lagoa.

By comparing a gun to a pipe dumping sewage into a body of water, the ad uses bold imagery to get its point across. The copy reads 'Dumping sewage in lagoons is a crime.' It also makes people aware of an event on May 31 that brought people together to reflect on the effects of environmental degradation. It includes a call to action in Portuguese as well.

The ad was published in May 2014 and was the result of a creative collaboration between creative director João Claudio Lins, art directors João Cavalcante, Amanda Kumm, David Sousa and copywriter Guilherme Carvalho. Stats for Crime Comparing Ads Trending: Older & Warm
Research: 1,145 clicks in 103 w
Interest: 0.5 minutes
Concept: Dumping Sewage
Related: 52 examples / 40 photos
Segment: Males, 18-55
Comparison Set: 19 similar articles, including: self-sustaining sewage systems, sewage-powered suvs, and water-purifying mushrooms.