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Sony Ericsson Ducati Z770

By: Ayman - Published: • References: engadget
Special edition, co-branded phones seem to have a healthy niche market in people who like having mobiles branded with their favorite SuperCar or bike. Maybe it's a substitute for not being able to buy the actual thing. The Ducati Z770 SE phones are the latest automotive offering which are based on Sony Ericsson's tri-band GSM Z770 platform.

The special edition phone comes with Ducati branded covers, themes, screensavers, videos and a special Ducati Bluetooth headset based on HBH DS-220.

The Ducati Z770 comes out in Italy this month. Stats for Co-Branded Phones Trending: Older & Mild
Traction: 3,162 clicks in 369 w
Interest: 4 minutes
Concept: Co-Branded Phones
Related: 64 examples / 49 photos
Segment: Males, 18-55
Comparison Set: 23 similar articles, including: pie-flavored ice creams, ball park-inspired retail, and wine-inspired iced teas.