This Ducati Campaign Promotes a Superhuman Product

By: Amelia Roblin - Published: Oct 5, 2011 • References: grey & adsoftheworld
Think about your two most defining features. They are probably somewhat different from the two qualities on which this Ducati campaign focuses. The four prints that make up this series each presents a different personage with two exceptional characteristics. One is his ability to work magic, and the second is his ownership of a Ducati motorcycle.

But the wheels are nowhere in sight in these illustrated ads, and the technique that the Maruri Grey Group of Ecuador employes does not require their inclusion. The consumer can imagine the magnificent machine using the same abstract thoughts that make sense of mystical talents. When the two attributes are underlined side by side in this Ducati campaign, one's possession of a bike is instantly elevated to the rank of remarkable. Stats for Extraordinary Trait Advertising Trending: Older & Mild
Research: 4,122 clicks in 242 w
Interest: 4 minutes
Concept: Ducati Campaign
Related: 57 examples / 44 photos
Segment: Neutral, 18-35
Comparison Set: 21 similar articles, including: comical color theory campaigns, pill-head print ads, and treasure-hunting hound campaigns.