The American Folk Tale Collection for Dubble Bubble is Popping
The designer behind these unique, reusable Dubble Bubble containers is Gretchn Braun. The purpose behind the design, according to The Dieline, was to "create the packaging out of a single piece of cardboard for easy assembly and minimal waste."
The final result is a colorful and interactive experience through which consumers can enjoy their favorite flavor of Dubble Bubble.
Implications - In today's fast-moving society, there is a high demand among consumers for products that provide convenience, simplicity and efficiency into consumer lifestyles. Businesses that manage to provide these qualities as well as aesthetically pleasing designs will see large returns in today's industry.