It Pays to be Part of the Dubai Weight Loss Program

By: Meghan Young - Jul 22, 2013
References: fastcoexist
Everyone has their own incentives and motivations when it comes to shedding those extra pounds, but the Dubai weight loss program monetizes them in order to really light a fire under the arses of its local population. If the reward of being thinner and healthier never truly resonated with these particular Arabs, then perhaps a few grams of gold will.

Essentially, the Dubai weight loss program involves paying residents who participate a gram of gold for every kilogram of weight loss accumulated during a specific month. The exciting event began on July 19, 2013, with the weighing in of participants.

Since the city as a whole has skyrocketed when it comes to unhealthy weight gain, it is only natural that something like this Dubai weight loss program has come about to combat it.