The Dsquared2 Fall/Winter 2014 ad campaign features Arran Sly who is captured by legendary photographers Mert Alas & Marcus Piggott. The model poses in the label's luxe pieces while managing a burning barbecue grill in his backyard.
Arran is seated in an old and comfortable chair and is surrounded by antique newspaper burning materials. The model sports a wardrobe that is not really appropriate for grilling and pulls off the label's latest menswear line.
He wears the label's sleek suit sets that are paired with their smart eyewear looks and also dons a range of leather-sleeved coats and colorful varsity jackets with more of an athletic inspiration.
The Dsquared2 Fall/Winter 2014 ad campaign celebrates the concept of everyday luxury and proves one can even look fashion-forward at a backyard barbecue.
Stats for Luxe Backyard Advertorials
Trending: Older & Chilly
Research: 464 clicks in 95 w
Interest: 0.7 minutes
Concept: Dsquared2 Fall/Winter 2014
Related: 68 examples / 52 photos
Segment: Males, 18-55+
Comparison Set: 25 similar articles, including: opulent biker adverts, untouched fashion ads, and gothic geometric fashion ads.
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