The Planters Mr. Peanut Dry Roasted Peanut Packaging Celebrates 100 Years

By: Michael Hemsworth - May 18, 2016
References: planters & packworld
It might be hard to believe, but the Planters Mr. Peanut dry roasted peanut packaging that celebrates the brand's 100th birthday has been released with 3 million units in total and not two alike.

Utilizing the HP Indigo digital presses and HP SmartStream Mosaic, the packaging offers consumers individual product packaging with no two with the same design. This helps to celebrate the brand by utilizing the iconic imagery, but by also infusing a touch of revolutionary technology.

The Planters Mr. Peanut dry roasted peanut packaging features fireworks that are all unique to that specific jar and that jar alone. This feat was completed thanks to the technology from HP and the help of a converting company that printed the labels on PETg film.