Johnnie Walker's 'Decisions' Drives Viewers Through a Tragic Story

By: Laura McQuarrie - Nov 25, 2016
References: johnniewalker & eventmagazine
Over the years, there have been countless campaigns, PSAs and other drunk driving videos released to the public to emphasize the dangers of driving under the influence. Using cutting-edge virtual reality technology, Johnnie Walker is making the message more hard-hitting than ever with its newest VR film, 'Decisions.'

In this VR experience shared to YouTube in 360 degrees, viewers are told the stories of three different vehicles and the passengers inside them. Unfortunately, all three stories intertwine in a tragic story that unfolds before the viewer's eyes—effectively showing the impact that a poor decision from one person can have on the lives of many others.

With the holiday season approaching, Johnnie Walker offers a message on drinking and driving that's been repeated for decades, but delivers it in a way that provokes a strong emotional reaction.