Benetton Artist Beats Up Art

By: Going Like Sixty - Published:   Updated: Jun 8 2011 • References:
Geremia Vinattieri just joined Benetton for some “noisy creativity.” Vinattieri, who is a drum player from Florence, Italy, had an idea to connect his passion for drumming with his passion for graphic arts. It's basically the Blue Man Group, with other colors, but it makes for a very cool video and, in all likelihood, the guy probably got paid to make this graphic music.

Implications - Artists are constantly looking for ways to draw attention to their work. Ideas such as Geremia Vinattieri's drumstick paintings invites the viewer to see the process as well as feel involved in the process. By artists' evoking these emotions, the audiences can appreciate the interaction. Stats for Drumstick Paintings Trending: Older & Mild
Traction: 4,227 clicks in 374 w
Interest: > 3 minutes
Concept: Drumstick Paintings
Related: 48 examples / 37 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: paint splashing music videos, painted models for awareness, and splatter-painted retail revivals.