The first mug shot of the users was taken before meth, the second after they used it. Care to have a Kentucky makeover? They are cheap!
Implications - These drug-induced makeovers appeal to consumers as it offers them a voyeuristic look into other people's lives. Human beings, in general, prefer truthful representations rather than over-produced falsities. Corporations looking to establish themselves as transparent and trustworthy may consider initiatives that let consumers see the inner workings of their company.