The Medicine Abuse Project Raises Awareness Through Iconic Packaging

By: Meghan Young - Sep 29, 2014
References: hhcc & adeevee
The drug free campaign for the Medicine Abuse Project raises awareness in a very simple manner. Relying on the iconic paper bags that pharmacists often place bottles of pills in, the white surface has been decorated with outstretched arms and open mouths. It shows not only the accessibility of these prescription drugs, but also the enthusiasm with which they are received.

Conceived and executed by Hill Holliday, an ad agency based in Boston, United States, the drug free campaign was creative directed by Kevin Daley and Tim Cawley with art direction by Kevin Daley. The crisp and simply imagery was shot by Thomas Peri. It reads, "Are you the only one taking your medication," which suggests due diligence when it comes to keeping it out of other people's hands.