These prescription drug ads warn people to get "relief before a bad mood spreads" with Aspirin. Playing on the common, less discussed, side effects of headaches, these ads focus less on the pain and more on the negative moods associated with headaches and migraines.
The Aspirin drug ads personify interactive toys or games, putting human faces on things like bowling pins, dominoes and the classic office desk toy -- Newton's Cradle. Similar to the way a bad mood spreads at work or in a family, the ads illustrate the individual with the headache about to physically knock surrounding people down. The front pin in the bowling pin triangle, the first domino and the outer metal ball are each depicted as individuals with a headache about to pass their negative moods along through a domino effect.
By focusing on this aspect of headaches and migraines, the print ads encourage people to use Aspirin not just for themselves but for the benefit of everyone around them too.
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