DropDrop gives space for advertising and prevents you from getting sticky fingers.
Everytime you lik your ice cream you see and read the advertising on the DropDrop.
Implications - Consumers look for simplistic ideas that will solve their minor, everyday problems. When advertisers offer to create a simple solution, consumers are more likely to develop an appreciation for them as a brand. This creates a positive and trustworthy relationship between the company and its target audience. Additionally, ideas such as the DropDrop advertisement have a lasting impression, and will have the user remembering what a unique and helpful innovation it was.