DropDrop Ads Instead of Sticky Fingers

By: Lena White - Published: Feb 6, 2007   Updated: Apr 21 2011 • References:
Smart idea for makeing advertising with ice cream.
DropDrop gives space for advertising and prevents you from getting sticky fingers.
Everytime you lik your ice cream you see and read the advertising on the DropDrop.

Implications - Consumers look for simplistic ideas that will solve their minor, everyday problems. When advertisers offer to create a simple solution, consumers are more likely to develop an appreciation for them as a brand. This creates a positive and trustworthy relationship between the company and its target audience. Additionally, ideas such as the DropDrop advertisement have a lasting impression, and will have the user remembering what a unique and helpful innovation it was. Stats for Ice Cream Advertising Trending: Older & Mild
Research: 7,518 clicks in 484 w
Interest: 3.7 minutes
Concept: Ice Cream Advertising
Related: 48 examples / 37 photos
Segment: Females, 18-55
Comparison Set: 18 similar articles, including: upscale classic coffee kits, 17 cooking oil innovations, and carbon-fibre pavilions.