The Volvo 'Drive Me' Self-Driving Project is Family-Focused

By: Michael Hemsworth - Sep 13, 2016
References: media.volvocars & geeky-gadgets
Aimed at making autonomous vehicles something less abstract, the Volvo 'Drive Me' self-driving project will start taking to the streets of Gothenburg.

The Volvo 'Drive Me' features the Volvo XC90 in an autonomous model that will be driven on public roads by real families. This marks an important milestone for the brand as it gets the first autonomous vehicles into the hands of real drivers and vehicle owners.

Autonomous vehicles have been talked about quite a bit within the past few years, but they haven't quite moved beyond the test track. The Volvo 'Drive Me' self-driving project looks to step outside this realm and get consumers involved with the vehicles to make them less of an abstract and something common on the roadways.