The Jeep Drive Your Track Campaign Drives Your Music

By: Peter Vallas - Published: Jun 10, 2011 • References: driveyourtrack & adsoftheworld
Drive Your Track is a new interactive campaign for Jeep done by Leo Burnett Iberia in Spain. The campaign utilizes Jeep’s rugged characteristics with its new and powerful Pioneer sound system.

The Drive Your Track interactive site works by first letting you upload a song of your choice. Audio analyzing software scans the track and locates its peaks and drops. The site then picks eight mountainous locations for different parts of the song. If you click on one of the landscapes it will bring you to a map where you can find the mountainous terrain. The site also directs you to your nearest Jeep dealer.

The Drive Your Track site is a perfect example of Jeep’s culture, and those who enjoy driving a Jeep will love this site. Stats for Track Terrain Generators Trending: Older & Chilly
Research: 315 clicks in 259 w
Interest: > 3 minutes
Concept: Drive Your Track
Related: 79 examples / 61 photos
Segment: Males, 18-55
Comparison Set: 29 similar articles, including: speedy suvs, go-anywhere suvs, and desert-inspired suvs.