By: Jeremy Gutsche - Jul 12, 2006   Updated: Apr 1 2011
I almost don't know what to say. Fortunately, people in Europe can't stop talking about this drive through lubrication ad. Created by Grey Worldwide, the ad speaks for itself. Subtle until you get it...

Implications - Campaigns like this may seem overtly controversial, but they get people talking in a big way. Generating controversy (if done carefully) can give your message or product impact well beyond that which traditional or meek means might have achieved. On top of being scandalous, campaigns such as this also amuse consumers while simultaneously informing them. This is something viewers will ultimately appreciate, and remember fondly when they think back to whatever product is being promoted.