Chevrolet has come up with a nice way to encourage families to get the best out of British motoring this summer. They've installed giant gold-gilt frames at the most beautiful scenic landscapes, which motorists can drive up to and enjoy the view (without having to get out of their cars).
The drive-in viewing points are already proving popular and highlight the fact that often the most beautiful sights are only a drive away.
Implications - In today's highly urbanized society, many consumers are beginning to encounter a weakening relationship with nature and the great outdoors. Businesses that are able to restore the connection between consumers and the environment will profit in tremendous ways. Consumers will flock to products that enable them to experience nature within a metropolitan dwelling.
Stats for Nature-Framing Stunts
Trending: Older & Mild
Research: 1,122 clicks in 296 w
Interest: 4 minutes
Concept: Drive-in Views
Related: 87 examples / 67 photos
Segment: Neutral, 18-55
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