This Commercial Considers the Outcome of Dressing Well Everyday
Riley von Niessen — August 23, 2016 — Marketing
A commercial from 'Centrepoint,' a Middle Eastern retail company, joined with advertising agency 'Impact BBDO Dubai' for a commercial that shows a man driving in order to drive the importance of dressing well on a daily basis.
It begins with the words "Everyday, life sets out to ruin your day," along with the image of a vintage sports car driving down the middle of a road. It continues like this and then pans into the vehicle, showing the back of the man's head and zooming in on his arm to reveal that he's dressed in a dapper suit.
The cynical narrator continues to go on about how it's seemingly the full-time job of life to inconvenience, irritate and even hurt people. Despite this however, the commercial claims that dressing well is a slight solution to all of this, as it ensures that even if life is getting someone down, at least they look good.
It begins with the words "Everyday, life sets out to ruin your day," along with the image of a vintage sports car driving down the middle of a road. It continues like this and then pans into the vehicle, showing the back of the man's head and zooming in on his arm to reveal that he's dressed in a dapper suit.
The cynical narrator continues to go on about how it's seemingly the full-time job of life to inconvenience, irritate and even hurt people. Despite this however, the commercial claims that dressing well is a slight solution to all of this, as it ensures that even if life is getting someone down, at least they look good.
Trend Themes
1. Car-focused Clothing Ads - Fashion and automobile industries can explore collaboration opportunities for promoting the importance of dressing well.
2. Daily Dressing for Success - Workforce and personal development industries can explore partnerships for promoting the benefits of dressing well every day.
3. Fashionable Convenience - Retail and technology industries can explore innovative solutions that make dressing well on regular basis convenient for consumers.
Industry Implications
1. Fashion - The fashion industry can consider car-themed clothing lines as a way to promote the dressing well for driving experiences.
2. Automobile - The automobile industry can leverage fashion collaborations to better market their products to customers as a lifestyle choice.
3. Advertising - The advertising industry can tap into narratives that resonate with customers' personal development goals to promote fashion and automobile products.
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