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Milestone Tea Merchandising

Dremmers Teehaus 30th Jubilee Packaging has a Celebratory Sense

— March 14, 2011 — Marketing
Celebrating a brand's anniversary can be the perfect occasion to reinvent the label as Dremmers Teehaus 30th Jubilee packaging has.

The three-decade milestone inspired the Austrian company to sharpen up the box with an elegant sophistication. Designer Anna Kasnyik chose a glossy black as the base color, paired with a matte metallic seal. The silver runner is accented with a zigzag border, appearing much like a sticker covering three sides of the package.

The company's classic three-arch architectural logo appears at the top with cultivated clarity. Taking precedence on the parcel however, are the numbers 3 and 0, looped together and expressed in a gracefully strewn style, in which the direction of the text travels mostly downwards. Finished with a subtle embossed effect, the Dremmers Teehaus 30th Jubilee packaging commemorates a generation of fine tea.
Trend Themes
1. Sophisticated Packaging Design - Brands are seeking to innovate their packaging design in a way that is more sophisticated and elegant to create a high-end perception.
2. Commemorative Packaging - Brands are leveraging milestone anniversaries to create commemorative packaging designs that celebrate the brand's history and values.
3. Minimalist and Elegant Design - Brands are moving towards a minimalist and elegant design for their packaging to create a more premium and versatile look.
Industry Implications
1. Food and Beverage - Food and beverage industry players can leverage sophisticated and commemorative packaging design to create a unique and memorable brand perception.
2. Gift and Specialty Retail - Gift and specialty retail industries can incorporate minimalist and premium packaging designs to create a higher perceived value and stand out in a saturated market.
3. Luxury Goods - Luxury goods companies can use minimalist and elegant packaging design to create a high-end perception that matches their brand identity and values.
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