The label is well-known for their generally carefree style, which certainly comes through in this shoot. Despite the muted colors in the Dree Hemingway AY Not Dead Fall 2011 campaign, the beautiful blonde smolders for the brand with an edgy glare.
Implications - The carefree nature of this shoot displays the type of unpretentious lifestyle that consumers prefer. There's a need to meet the demand of those who opt for simple, everyday outfits instead of the elegant, classy styles commonly seen in fashion spreads. The adaptation of casual, simplified clothes for the everyman will allow designers to be more consumer-friendly and create unique styles for the majority.