DreamJob.Com Uses Bikini-Clad Brazilian Models to Go Viral

By: Tisah Tucknott - Published: Jun 4, 2009 • References: digitalbuzzblog has created a viral campaign ad using bikini-clad Brazilian models. This advertisement features the testimonial of a worker whose occupation is not regulated, has no union, doesn’t get weekends off, and has a 14-hour work day.

Although most men would dream of being the personal masseur to Brazilian models, the worker is completely dissatisfied with his job. After the worker claims that he’ll quit this nightmare, DreamJob inserts an ingenious statement that there are "more than 140,000 job positions--one of them will make you happy." Stats for Discontented Job Testimonials Trending: Older & Warm
Research: 8,124 clicks in 363 w
Interest: > 3 minutes
Concept: Discontented Job Testimonials
Related: 91 examples / 70 photos
Segment: Neutral, 18-55
Comparison Set: 33 similar articles, including: barely-there bikinis, tennis players as bikini models, and blue jean swimwear.