Dream Vacation Ads Show You Can Have It for Real

By: Ayman - Published: May 12, 2009   Updated: Apr 5 2011 • References: adsoftheworld
These ads by the Tourist Association Portorose of Slovenia use sleepwalking to show you can have a "vacation you are dreaming of."

The ads show a perfect vacation scene with one of the models sleepwalking on his/her partner’s shoulders.

The ads were photographed by Tomo Brejc for Saatchi & Saatchi Slovenia with creative director/ copywriter Matej Kodric, and art director Vladan Srdić.

Implications - Escapism is a lasting area of fascination for consumers, especially in today's fast-paced society. Thus, companies that aren't even in the travel industry are looking to capitalize on the consumer urge for escape and vacation. Instilling a sense of exoticism into products or campaigns is a subtle way to do the same. Stats for Sleepwalking Fantasies Trending: Older & Chilly
Research: 5,415 clicks in 368 w
Interest: 4 minutes
Concept: Sleepwalking Fantasies
Related: 40 examples / 31 photos
Segment: Neutral, 18-55
Comparison Set: 15 similar articles, including: love vacation, staycations, and babymoons.