HBO Promotes the New Game of Thrones Season with This Clever Print Ad

By: Andrew Sztein - Published: Mar 3, 2013 • References: fastcocreate & laughingsquid
You’d think with newspapers having existed for almost two centuries that we would have seen all the creativity possible in the format, but this dragon print ad would prove that sentiment wrong.

In a really cool way to promote the new season of HBO’s incredibly popular and brutal epic fantasy series ‘Game of Thrones,’ the New York Times ran this ad featuring a looming Khaleesi dragon print over the articles on the page. It actually looks like if you caught just a glimpse of the page, you’d think a dragon was flying overhead. The articles are actually dummy articles, which makes me wonder how many people were fooled by either the implied dragon apocalypse or the faked print articles.

Just in case you missed it, the dragon print ad makes sure people know about the new season of Game of Thrones with the premiere date in the bottom right corner. Stats for Looming Dragon Print Ads Trending: Older & Mild
Research: 856 clicks in 169 w
Interest: 0.7 minutes
Concept: Dragon Print
Related: 81 examples / 62 photos
Segment: Males, 12-55
Comparison Set: 30 similar articles, including: medieval manor cake molds, keyboard-made chairs, and iconic fantasy furniture replicas.