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Dr van der Hoog Uses Fruit to Decorate the Company's Product

By: Susan Keefe - Published: Dec 6, 2011 • References: nuamsterdam.nl and thedieline
The 75 year-old Dutch cosmetic brand Dr van der Hoog turned to the creative minds at nu:amsterdam to redesign the company’s image and packaging. The designers chose to focus on the natural ingredients found in the company’s 60+ products and chose to focus on the beauty found in the natural world to visually advertise the products.

The boxes are vibrantly seductive featuring macro-detailed shots of fruits, honey and other naturally occurring substances. Highlighting the minute details of these items and finding the beauty in the soft curvature of a ripe watermelon and the texture of a raspberry, nu:amsterdam has created packaging that jumps out at you. The jars and bottles the boxes house are minimalistic and completely white, creating an interesting stylistic contrast.

Sure to have beauty connoisseurs flocking to the cosmetics counter, the Dr van der Hoog brand has been revitalized by nature.