Think Dr. Martens are boring? Think you know how to make them better? Doc is listening.
They've created a contest, aptly named FREEDM, that gives anyone the freedom to express their footwear design ideas. Entries can be designs for short or high cut (8 or 14-hole) boots and can be as wildly creative as you want.
My suggestion? Go nuts! The shoes are already pretty conservative, and since they want to innovate, push the boundaries! They clearly want to reach new demographics, so sticking with what's worked in the past won't really help bring a new set of customers.
Check out what else they're doing to revive their brand:
Stats for Design a Doc
Trending: Older & Mild
Research: 13,306 clicks in 420 w
Interest: 4 minutes
Concept: Design A Doc
Related: 51 examples / 39 photos
Segment: Males, 18-35
Comparison Set: 19 similar articles, including: whale vomit-infused beers, extreme precision 3d printers, and sculptural chocolate printers.
Design a Doc
More Stats +/-
Extreme Precision 3D Printers
Whale Vomit-Infused Beers
Sculptural Chocolate Printers
TV Drama VR Experiences