Design a Doc Edit
Dr Martens FREEDM Contest

Think Dr. Martens are boring? Think you know how to make them better? Doc is listening.

They’ve created a contest, aptly named FREEDM, that gives anyone the freedom to express their footwear design ideas. Entries can be designs for short or high cut (8 or 14-hole) boots and can be as wildly creative as you want.

My suggestion? Go nuts! The shoes are already pretty conservative, and since they want to innovate, push the boundaries! They clearly want to reach new demographics, so sticking with what’s worked in the past won’t really help bring a new set of customers.

Check out what else they’re doing to revive their brand:

Retro Anti-Fashion Returns - Dr. Martens Attempts Revival (GALLERY)

Eww. Just eww. I try to stay impartial to trends, but I pray no one actually dons these in an attempt to be cool. Even the New York Times recognizing the Dr. Martens as an “Antifashion.” The footwear company has launched a new campaign in an effort to re-boost the appeal of the clunky, rubber-soled … [More]