I love the boy scout/girl guide concept behind the Dr Denim SS11 lookbook. By harking back to a more innocent time, it also brings to mind the concepts of discipline, fun, comradeship and ruggedness -- ideas that this label clearly wants you to identify with.
Not only that, but the Dr Denim SS11 lookbook also has a geeky/hipster edge that is referenced in a new and interesting way. Full of easy and classic staples, this line is definitely one you can't go wrong with.
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