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British Television Editorials

McQ Alexander McQueen Looks to Channel Downton Abbey This Spring

— February 3, 2015 — Fashion
Get ready to greet spring 2015 with a touch of Britain as the Downton Abbey Fashion Campaign takes over the season's fashion scenario.

This Downton Abbey Fashion Campaign is a joint effort by McQ Alexander McQueen who partnered with artist Ophelia Finks to create the period drama-inspired couture.

Wearing the McQ's period drama-inspired designs models Michael Sharp and Sunniva Wahl are positioned as mannequins. Meanwhile, the creators Finks and her co-workers are occupied with objects surrounding the models.

The campaign, shot by Laurence Ellis, is featured in a series called 'Carrara' and in magazines like Elle U.K and Hong Kong, Love, Another Man, Dazed as well as in i-D in its respective March 2015 issues.
Trend Themes
1. Period Drama-inspired Couture - Disruptive innovation opportunity: Explore the market potential of period drama-inspired couture by partnering with artists and designers to create unique and nostalgic fashion designs.
2. Fashion Campaign Collaborations - Disruptive innovation opportunity: Collaborate with artists, photographers, and fashion brands to create innovative and captivating fashion campaigns that resonate with consumers and generate buzz.
3. Editorial Magazine Features - Disruptive innovation opportunity: Create unique editorial concepts and stories in collaboration with magazines to showcase fashion collections in a visually striking and engaging manner.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Embrace the trend of period drama-inspired couture to offer unique and nostalgic fashion designs that appeal to a niche market segment.
2. Art - Disruptive innovation opportunity: Collaborate with fashion brands and photographers to create visually captivating art installations and exhibitions inspired by period dramas.
3. Media and Publishing - Disruptive innovation opportunity: Explore editorial collaborations with fashion brands and photographers to create visually stunning magazine features that attract readers and increase audience engagement.
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