Downloadable Premiere of New Show Edit

US television network NBC is launching its new show, Conviction, which is a youthful spin-off of the popular Law & Order franchise. But you’ll find it on iTunes 10 days before you’ll find it on TV.

“We believe we have a youthful and energetic cast that should appeal to a new audience increasingly comfortable with this downloadable format as a viewing option,” explained NBC chief executive Jeff Zucker, “and we want to reach out to these viewers.”