Downloadable Premiere of New Show


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Nigel Goodwin

By: Nigel Goodwin
/Nigel Goodwin
72 Trends
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Downloadable Premiere of New Show

US television network NBC is launching its new show, Conviction, which is a youthful spin-off of the popular Law & Order franchise. But you’ll find it on iTunes 10 days before you’ll find it on TV.

“We believe we have a youthful and energetic cast that should appeal to a new audience increasingly comfortable with this downloadable format as a viewing option,” explained NBC chief executive Jeff Zucker, “and we want to reach out to these viewers.”

Via: news.bbc Posted: Feb 23, 06
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