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Unilever Reacts to 'Dove Onslaught(er)' (by Greeenpeace)

By: Jeremy Gutsche - Published: • References: trendhunter
Long ago, Trend Hunter brought you the Dove Evolution ad, which features a normal women transformed into a billboard model. The commercial is striking because you can observe how much change takes place. It leaves you with a good feeling.

But this one doesn't. In a parody to the Dove commercial, Greanpeace's Dove Onslaught(er) shows the devestation and destruction being caused to produce palm oil, which is used by Unilever and Dove.

More interestingly, the campaign worked. Greanpeace noted, "Thanks to the staggering public support for our international Dove campaign in April 2008, Unilever has now agreed to play their part in saving the Paradise Forests of South East Asia. As the biggest single buyer of palm oil in the world, Unilever has a special responsibility to help clean up the industry that's behind so much forest destruction. They have agreed to support the call by Greenpeace for an immediate moratorium on deforestation for palm oil plantations. They have also agreed to urgently contact other major companies calling on them to support the moratorium."

Very cool.

Here's the original ad from 2006:


And for a bit more fun, here's another spoof. In this case, the parody was for a Russian mail order bride service:
Stats for Viral Spoof Creating Change Trending: Older & Average
Traction: 3,846 clicks in 323 w
Interest: > 3 minutes
Concept: Viral Spoof Creating Change
Related: 66 examples / 51 photos
Segment: Females, 18-55
Comparison Set: 24 similar articles, including: colorful cosmetic editorials, subdued formalwear photoshoots, and ghostly layered typefaces.